Electronic Arts (EA) is reworking its strategy for Apex Legends going forward. Rather than pushing for a full sequel, they're doubling down on updates for the current game, trying to meet the growing expectations of its fanbase and fix the decline in engagement.
Andrew Wilson, CEO of EA, initially had doubts about a sequel, mentioning that live-service games usually don’t do as well the second time. Back in October, Wilson mentioned to VGC how Apex Legends' latest season didn’t quite live up to expectations. Despite this, EA focused on improving the current game with ongoing updates, rather than introducing a new version.
However, during a recent earnings call with VGC, Wilson mentioned a change in strategy, confirming that the development team is now working on what could be dubbed “Apex 2.0.”
This "bigger, more meaningful update" is expected to sort out the game’s issues and throw in new features to keep things fresh for players. As engagement continues to slip, EA has been focusing on updates that make a lasting impact and are built to last.
Although the complete details of the update haven’t been revealed yet, Wilson confirmed that the big changes won’t come until after the release of the next Battlefield game, which is planned for before April 2026. Wilson also highlighted that Apex Legends had over 200 million players and strong success, but its growth has recently stalled. To address this, the focus will be on “three core vectors” from here on out.
The first goal is to maintain support for the loyal Apex community, addressing issues such as anti-cheat measures and overall game quality. The second vector is to roll out a more extensive overhaul of the game’s overall experience, which EA believes will revitalize the franchise. Although "Apex 2.0" will launch after Battlefield, EA is clearly planning substantial changes.
Wilson wrapped up by highlighting Apex Legends' potential to stay popular for years to come. EA expects that through regular updates and a focus on both the competitive community and new players, the game will keep up with the growing needs of its audience. There will be updates coming up, but it looks like Apex Legends won’t be getting a traditional sequel anytime soon.