Marvel Snap Is Back; Developers Take Shocking Decision As They Promise a “New Era”

Iron Man in Marvel Snap
Credit: Second Dinner

Iron Man in Marvel Snap
Credit: Second Dinner

Marvel Snap is finally back after a surprising ban. On top of that, developer Second Dinner dropped massive news: they will actively look for a new publisher.

The Marvel-inspired card game was banned on January 19 in the United States. Its publisher, Nuverse, is a subsidiary of ByteDance, owner of TikTok. Without prior knowledge, every ByteDance-related app was affected as well, which came as a surprise for Second Dinner.

According to the developers, the team will be looking "to bring more services in-house and partner with a new publisher," adding that this is going to be the start of a new era for Marvel Snap.

It's still too early to tell what this could mean for the game and Second Dinner, but it's safe to say that players are eagerly optimistic. If done right, Snap could be even more player-friendly than it currently is.

One of the major issues fans have with the game is the monetization system.

Sure, the Snap constantly hands cards to players, and the battle pass arguably justifies its $9.99 price tag with tons of cards, cosmetics, and currencies available. That said, some of the store prices are ludicrous for what they offer.

Marvel Snap key art
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Credit: Second Dinner
Second Dinner doesn't want external issues

In early 2024, the community criticized the developers for adding an emote that cost 2,200 Gold, roughly $30. Arguments in favor included the fact that you can earn the currency from grinding the game, adding that an emote is merely cosmetic and hardly necessary.

Regardless, finding a new publisher could allow the developers at Second Dinner to possibly have more flexibility when it comes to store prices. This is all mere speculation, of course, and Nuverse might have had nothing to do with the monetization behind Marvel Snap.

Marvel Snap has definitely built a strong community. It'll be interesting to see how Second Dinner handles a split from Nuverse as going independent in case no other publishers step up to the plate can be a double-edged sword.